Wednesday, April 29, 2009

Eco-Friendly Tales 4 Tomorrow

Eco-Friendly Tales 4 Tomorrow Launches Toy Line Across U.S.

LOS ANGELES—The Tales 4 Tomorrow (T4T) eco-friendly toy line, distributed by Fiesta, will debut in specialty retailers including Disney Theme Parks, Knott’s Berry Farm, and Rainforest Cafés, nationwide this spring. Combining animal conservation with interactive games in an online world, the line includes eco-friendly plush toys, trading cards, and the interactive website www.tales4tomorrow.com. While online, kids will be able to help choose Conservation International projects to save endangered species around the globe. Tales 4 Tomorrow donates 5 percent of all proceeds to Conservation International programs.

Thursday, April 16, 2009

The Introduction of Blanket Babies

Thursday, April 9, 2009

Conservation International Partners with Kango on Tales 4 Tomorrow

Conservation International Partners with New Company Kango on Children`s Brand, Tales 4 Tomorrow , to Encourage Kids to Learn about Endangered Species


LOS ANGELES--(Business Wire)--
Conservation International (CI) announced a three year partnership today with
Kango on the Tales 4 Tomorrow (T4T) brand, which combines animal conservation
with games for kids in an online virtual world. The T4T toy line will be
exclusively distributed by Fiesta to specialty and gift channels, and will
include eco-friendly plush toys,trading cards and the interactive website
www.tales4tomorrow.com. While online, kids will be able to help choose CI
projects to save endangered species.

As a key component to the T4T brand, each plush (MSRP: $19.99) and Fun Pack
(MSRP: $4.99) comes with access to the T4T web site - an online world that
educates children about endangered animals, and what they need to thrive and
survive. The web site uses games, videos, and virtual animal habitats to
entertain, educate and empower children to help save endangered animals around
the world. The web site allows kids to select one of four Conservation
International Endangered Species Programs to which 5% of the proceeds of their
sale will be donated. Updates on each CI program will be posted on the website
throughout the year so kids can see the impact they are making. Additionally,
T4T strives to make the products in an environmentally conscious manner, with
the outer coat of the plush toys made from soy and cotton, and product tags made
from recycled paper.

"It`s an honor to be working with Conservation International on such an
important issue," said Adam Unger, Kango`s senior vice president and general
manager. "They are simply the best organization to support our mission. Tales 4
Tomorrow will donate 5% of proceeds generated by the sale of the plush toys to
help save endangered species worldwide. Our hope is that Tales 4 Tomorrow will
raise awareness and inspire the next generation of CI members to improve our
planet."

"We are so pleased that proceeds from Tales 4 Tomorrow will support important
endangered species projects through CI," said Laura Bowling, senior vice
president of communication at CI. "In addition to providing critical funding,
Tales 4 Tomorrow`s focus on endangered species will help kids learn about the
importance of saving some of the world`s most threatened animals."

The four projects that kids will choose to support through CI include:

The Big-Eyed Tree Frog

* One of the cutest, most prolific frog species, the big-eyed tree frog is a
dynamic animal that will help raise the awareness of the conservation importance
of this group and its habitat within the Eastern Arc Mountains of Tanzania.

Maintaining and Restoring Tiger and Rhino Habitat

* India's North Bank landscape is a vast area peppered with protected parks that
harbor a host of animals and plants, including tigers and rhinos. The small size
of some reserves means that animals must move between the protected areas, in
search of food and water. This project will help maintain and restore important
habitat linkages and promote practices that favor conservation.

International Tiger Coalition

* The International Tiger Coalition (ITC) is an alliance of 39 non-governmental
organizations (millions of people) united under the common aim of stopping trade
in tiger parts and products from all sources in order to secure a long-term
future for wild tigers.

Panda Guardians

* The epicenter of the May 2008 Sichuan earthquake was in Wenchuan County,
China, located at the eastern edge of the mountains in a biodiversity hotspot -
a region where many endangered animals such as the giant panda and golden monkey
live. CI is working with local partners and scientists to jumpstart a long-term
project designed to help the local communities, wildlife, and natural ecosystems
recover from this natural disaster.

Aside from the four projects, CI will advise the T4T team to ensure the animals
and content represented in the product line are scientifically accurate,
including the various activities included in the T4T website. The activities
include games, videos, sending Tale Mail to friends and creating lush habitats
where animal friends can live.

T4T Plush and Fun Packs will be available in the first quarter of 2009 at toy
and gift retailers as well as zoos, aquariums, and gift stores through Fiesta.
For more information please consult www.fiestatoy.com.

About Conservation International (CI)

The Company applies innovations in science, economics, policy and community
participation to protect the Earth's richest regions of plant and animal
diversity in the biodiversity hotspots, high-biodiversity wilderness areas and
key marine ecosystems. With headquarters in the Washington, D.C. metropolitan
area, CI works in more than 40 countries on four continents. For more
information about CI, visit www.conservation.org.

About Kango

Kango (www.kangoonline.com) is a division of the G8R Group, which produces
socially conscious green toys and accessories for kids. The new company is
headquartered in Dana Point, Calif.

About Tales 4 Tomorrow

The Tales 4 Tomorrow brand was created to inspire children to "Save the
animals!" that are endangered around the world.Tales 4 Tomorrow is a lifestyle
brand that promotes socially conscious, green fun. The brand`s launch includes
16 plush animals made with soy and cotton materials.Each plush toy comes with a
donation code that gives a child access to our website, www.tales4tomorrow.com,
where they can play games, watch videos, meet our characters, send Tale Mail to
their friends, and create lush habitats where their animal friends live.Fun Pack
Trading cards include an assortment of cards including sticker, tattoo, flapper,
pop-up, and 3D model cards. Tales 4 Tomorrow donates 5% of all proceeds to
Conservation International programs that save endangered species around the
globe. For more information please consult; www.tales4tomorrow.com.

Gonzo Communications
Kirk Green, 949-459-2165
Kirk@gonzocom.com
or
Saltzman Communications
Michael Saltzman, 310-271-5789
michael@saltzmanpr.com

Copyright Business Wire 2009
© Thomson Reuters 2009 All rights reserved

Wednesday, April 8, 2009

March 2009 Plush & Playing Things Product News

Wednesday, March 4, 2009

Introducing Tales 4 Tomorrow




www.tales4tomorrow.com

Save the animals! 5% of Tales 4 Tomorrow brand proceeds are donated to Conservation International (CI). Donation code is inside the hangtag of every Tales 4 Tomorrow stuffed animal. Come play online - each animal's code opens a virtual world where there is a habitat creator, games, videos and more. All of the T4T animals are endangered species. Plush characters are made of 100% soy and cotton surface materials.

Learn more about CI at www.conservation.org

Monday, August 25, 2008

2008 Press Release

Date: July 1, 2008
FOR IMMEDIATE RELEASE:

Angels and Lambs Inspire at Fiesta Plush

Vernon, California – July 2008   California lifestyle gift and soft toy maker Fiesta presents Angel Bears and sweet lambs for the inspirational market.

Fiesta’s 8” sitting style “Bless Me Lambs” have their eyes closed tight and their paws in a praying position. Available with baby blue and powder pink accents. Footpads are embroidered “Bless Me.” The sound chip inside each lamb recites the prayer, “Now I lay me down to sleep.” SRP: $ 10 each

Fiesta’s 8.5” laying down floppy-style lambs are embellished with uplifting sayings like “Rejoice with Joy,” “Jesus Loves Me” and “Bless the Children.” Each has a sweet pink ribbon around its neck. SRP: $8 each.

Fiesta’s 10” Cuddle Angel Bears are ultra-soft and ultra sweet. Choose from white or honey. Each wears a golden halo and has gold dangling stars around its neck. Even their footpads are golden. Each also has white angel wings. They are created from long and luxurious fur for guaranteed snuggling. SRP: $ 11 each.

Angels and Lambs are always popular when looking for that perfect inspirational gift.
Fiesta product is sold at specialty gift and toy stores nationwide.



Date: July 1, 2008
FOR IMMEDIATE RELEASE:

Travel in Style with Fiesta

Vernon, California – July 2008   Waiting in line at the airport isn’t fun for anyone, but Fiesta makes it F-U-N for your little ones with their travel trolley backpacks for ages 3 and up. California-based lifestyle gift and soft toy maker Fiesta has recently added a Penguin Trolley Backpack and a Frog Backpack to their line of travel accessories.

The Penguin Trolley Backpack joins a series of successful trolley backpacks. Tiger, Giraffe, Elephant, Boy Dog and Girl Dog are the first in this series. The rectangular animal packs are approximately 12-inches high by 10-inches wide and 6-inches deep not including the retractable handle. Each trolley backpack can be used as a traditional backpack or extend the handle and use as a rolling backpack on wheels. The backpack can be easily unsnapped from the trolley wheeled frame if needed, and the straps are easily pulled out to use as a conventional backpack.  Each has a zippered coin purse tummy. SRP $20 each

From trolley to backpack Fiesta has added a 9.5” Frog backpack to the group. The frog backpack is, of course, lime green in color, but the plush frog can be completely removed from the pack for cuddle-time fun. SRP: $ 13 each

If you need a bit bigger bag, try Fiesta’s 11” Jungle Animal backpacks. There are four styles to choose from, and each bag incorporates the appearance of a jungle friend, tiger, white tiger, leopard and giraffe. SRP: $ $12 each.

Fiesta products are sold at specialty gift and toy stores nationwide.



Date: June 16, 2008
FOR IMMEDIATE RELEASE:

Fiesta’s 2008 Holiday Visions

Vernon, California – June 2008   California-based lifestyle gift and plush toy maker Fiesta continues to fill their workshops full of holiday treats for the upcoming season. Even though it’s June, there’s not a moment’s rest for the soft toy designers at Fiesta. All the toys must be ready for the good girls and boys like a polar bear wearing a Christmas scarf, Co-edikit® Christmas characters, a Gingerbread Man and don’t forget… Santa’s Secret Elves! Check them all out at the Atlanta Gift Show.

Gingerbread Men in light or dark gingerbread are a delicious treat from Fiesta. They actually look sweet enough to eat, but don’t! These cookie cut treats are 8” tall and promise to add a special touch to your holiday decorating as well as, imaginative play. SRP: $5.25 each

Fiesta’s Co-edikit® licensed plush characters have everyone talking outloud. These hip expressive dolls with humorous one-liners are guaranteed to put the sass in your holiday season with sayings like "I want to be Santa. He knows where all the bad boys live," and more printed on their T-shirts. SRP: $10 each.

Have you ever seen a Polar Bear wearing a snowflake scarf? Well, Fiesta has a 12” floppy style bear, chic with his holiday scarf, just longing to be loved. His rich, ultra thick, winter white fur and squishy style make him irresistibly huggable. SRP: $17 each.

Santa’s Secret Elf series continues to grow due to their ongoing popularity. The line has expanded to include a boy and girl puppet elf to go along with the 36” boy elf and their 11.5” boy and girl plush elves. There are just so many things Santa’s Secret Elf™ must do each year. They have to feed the reindeer, bake the cookies, bring Santa his hot chocolate, check the list and secretly inform Santa of everything that goes on, not to mention help make the toys. SRP: range from $8 to $46 each.

The Santa's Secret Elf™ line is always a huge hit for the holidays during the show season.

Fiesta holiday product will be available at specialty gift and toy stores nationwide.



Date: June 9, 2008
FOR IMMEDIATE RELEASE:

Fiesta Rides the Nautical Wave

Vernon, California – June 2008   From ship to shore, lifestyle gift and plush toy maker, Fiesta is ready for a sea worthy summer full of fun with their latest additions to their nautical series. Fiesta’s Sailor Bears could certainly play host to the Love Boat and Fiesta’s Beach Bears might even give the Beach Boys a run for their money. And, let’s not forget about Fiesta’s biggest catch, their schools of sea creatures.

Fiesta’s 10-inch sitting style Beach Bears wear their sunglasses even at night. Their pristine white sailor caps and nautical blue and white stripped T-shirts set the tone. Each holds a special dolphin friend too! SRP: $11 each. Fiesta also has three 7-inch sitting style Sailor Bears obviously watching over the costal front with life ring over one shoulder and nautical garb defining their authority.
SRP: $ 7 each.

From Nautical themed teddy bears to creatures beneath the sea, Fiesta has an array of seafaring items to choose from. While they might not have debuted in Disney’s production of Finding Nemo, Fiesta’s new Sea Turtles, Lobster and Blue Crab are every bit as cool! Fiesta pays close attention to detail when they design their ocean creatures. Be they whimsical or real to life, no fin is left unturned.

The two newest Sea Turtles are 8.5” and 25.5” and are available in a bright hue of green. SRP: $7 and $32 each. The new 6” Blue Crab is psychedelic in shades of blue, yellow and orange with eyes that say, mischief ahead. SRP: $7 each. Finally, the new 13” Red Lobster looks good enough to eat, but his fierce claws will keep him out of the cook’s pot. This crustacean is extremely detailed with shades of black on red. SRP: $7.50 each
Fiesta’s nautical plush series continues to grow and expand each year with new nautically dressed teddy bears and sea to shore animals.

Fiesta Nautical product will be available at specialty gift and toy stores nationwide.



Date: April 11, 2008
FOR IMMEDIATE RELEASE:

Fiesta’s Teddy Bears Present Gift Cards

Vernon, California – April 2008   With the perpetually growing popularity of the monetary gift card, the personality of your gift comes in the presentation. Plush toy maker Fiesta has answered that design call with their Teddy Bear Gift Card Holders. There are three distinctly different style series to choose from.

Pairing teddy bears with the convenience of gift card giving makes presenting a gift card very appealing. They allow the gift card giver to add that little something extra.

Fiesta’s 6.5” Patch Bear Gift Card Holder is a sitting style teddy bear, holding a lime green, regal red or purple frame. The frame has a slide-through sleeve that allows the gift card to show through. Each bear is cuddly cute and available in ivory, caramel or honey color. SRP: $6 each

Fiesta’s 6.5” Boy/Girl Teddy Bear Gift Card Holder also is a sitting style bear and the ideal baby shower gift. The caramel colored Boy Bear holds a blue frame and wears a blue polka dot bow tie. The ivory colored Girl Bear holds a pink frame and wears a pink polka dot ear bow. The frame holds the gift card and has a clear see through window on the front. SRP: $6 each

Fiesta’s 6.5” Party Bear Gift Card Holder comes in honey or ivory. Each wears a pointed green and blue polka dot party hat with a bright red pom-pom atop its head. Choose from red or royal blue frames that hold a plastic gift card.
SRP: $6 each

Fiesta’s new plush product is sold at specialty gift and toy stores nationwide.



Date: March 12, 2008
FOR IMMEDIATE RELEASE:

Fiesta Gives the Plush Report for 2008

Vernon, California – March 2008   California-based lifestyle gift and plush toy maker Fiesta has something for everyone when it comes to their 2008 plush line-up. From popular licensed plush lines to plush stomping the campaign trail and everything in between, Fiesta answers the call.

High Society posh plush pets is a high stepping sophisticated line from Fiesta first introduced with High Society Dogs™ in 2006, and the line continues to grow with popularity. Phoebe, Tao, Lil, Jewel and Majesty are the five new fussy felines Fiesta is featuring this year’s line of High Society Cats™. These satin beauties with their fashion forward accessories and classy attitudes demand attention. SRP: $15 to $20 each

Major League Baseball jumped on the plush band wagon with Fiesta nearly ten years ago. They started with a concession license and moved into retail in 2004. Tug-a-Lugs™ are just one of Fiesta's most popular plush designs wearing team logos or bearing MLB team names. The extremely popular Fiesta plush smiley face flowers wear MLB caps, and the well-known Fiesta OG Girl Bears™ are among several of Fiesta’s favorites in the plush line-up.This year Fiesta is spotlighting their 11.5” sitting Teddy Bear. He wears the MLB cap, holds a plush baseball bat in one paw and on his chest is embroidered, “I Live For This!” SRP: $12 each

Patriotic Plush, when it comes to being loyal to the USA, red, white and blue is the only color for this line of plush. Blue and white stars on one side and red and white stripe on the other side is what the 9.5” sitting teddy bear wearing a camouflage cap looks like. Pick from a hat with Army, Navy, Air Force or Marine embroidered across the front. Also new this year is an 8” white Cheerleader Bear wearing a flag T-shirt and holding red, white and blue pom poms. Welcome home your favorite military with a 6.5” sitting bear holding a red, white and blue flag style picture frame. The frame is the perfect size for a small photo or even a gift card. SRP: $ 7.50 to 15 each.

Fiesta’s new plush product will be available at specialty gift and toy stores nationwide.